Guides
Your likeness, in depth
Practical guides for performers, their representatives and the productions that scan them. For short answers, see the questions and answers.
How to protect your likeness as an actor in the age of AI
A practical guide for actors and their representatives: what to agree before a scan, how to control the data afterwards, how to watch for deepfakes and what to do when you find one.
How to find and remove deepfakes of an actor
Where deepfakes of actors appear, how to search for them beyond the actor's name, how to preserve evidence, and the takedown routes that work on each kind of platform.
Digital replica and likeness laws: a guide for performers
The laws that govern digital replicas and AI use of a performer's face and voice in the US, UK and EU: right of publicity, California AB 2602 and AB 1836, New York, the ELVIS Act, BIPA, the TAKE IT DOWN Act, GDPR and the EU AI Act.
What happens to an actor's 3D scan data after a production
Where a performer's photogrammetry and 3D scan data goes after filming, who controls it, the risks of leaving it with productions and vendors, and how to request access or deletion.